Nordica's Takes Top Honors in Outside Magazine's 2011 Buyer's Guide

West Lebanon, NH (October 7, 2011) – Nordica, a leader in the high performance ski revolution, is proud to announce that several of the company’s new 2011/12 ski and boot models have received multiple accolades in Outside Magazine's 2011 Winter Buyer's Guide.

So hot right now - Nordica adds this latest exposure to an already impressive collection of positive magazine test results - which include top honors in North America’s most popular ski publications like Skiing Magazine, SKI Magazine, Freeskier, and Powder Magazine.

Garnering some of the most attention of any boot on the market is Nordica’s new Firearrow F1 –a big mountain performance boot that features a completely new shell design built to enhance the boot’s lateral precision, key for driving today’s newer, wider and more ambitious ski shapes. The editors at Outside lauded the Firearrow F1 for its ability to improve the ease of handling of fat skis. The Firearrow F1…“made my 193 centimeter fat skis seem small and way more controllable,'” said one tester - appraising Nordica as a leader in the growing 3-buckle, big mountain boot category.

A true no-limits ski collection, Nordica's new Sidecountry Skis have also been recognized by the ski industry’s leading publications for their ability to ski any terrain and any condition with authority - earning Skiing Magazine’s Official Test Selection, SKI’s Gold Medal Award, and Powder Magazine Skier’s Choice Award. Both the Hell & Back and Unleashed Hell appear the 2011 Outside Magazine Winter Buyer’s Guide, where the Unleashed Hell was deemed the favorite pick in the Big Mountain category.

During the review process, each of the magazine testers compared the performance of the new Nordica collection against every other model of alpine skis and boots from the ski industry’s most innovative brands. Nordica consistently received top scores for exceptional fit and comfort, technical performance, and lightweight handling.

“It’s extremely rewarding to receive such positive test feedback and to be recognized for developing some exceptional products,“ said Willy Booker, president of Nordica USA. “The objective, third-party, product evaluation from these magazines helps cut through all the marketing clutter that floods the market today,” added Booker.